Fifty Shades star Dakota Johnson has partnered with Gucci to front The New Jackie 1961 campaign, shot by British fashion photographer Glen Luchford, who captures the American actress with different versions of the Jackie 1961 bag.

The images and film 'pay homage to the style’s storied origins as spontaneous snapshots highlight the silhouette’s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas'.